Crowdfunding Clean Energy

By DAVID BORNSTEIN   If you wanted to get large numbers of people actively engaged in helping to solve global warming, how might you go about it? For years, the main approach in the environmental movement has been to sound the alarm bell and implore people to consume less, switch to green products, recycle, and speak up to companies and politicians. It hasn’t always been an easy sell. However, if the approach of a promising Oakland-based start-up takes hold, there may be another line of action that could become available to ordinary people: directly financing renewable energy.

Read this entire exciting, positive article in the NYT about the state of the solar industry.

A former Cool Davis member, Will Klein, sent us this article about Mosaic, where he is now spending much of his time.   If you are impressed with the article, consider emailing it to someone else from the NYT website as they are trying to make the “Most Emailed list” to spread the word.  Click here for directions.